Writing
What we learn watching the internet talk
Written from this product’s own database — real counts, real failures, and what they cost. No listicles.
1 min read
Keyword search is not social listening
A search box finds strings. Listening decides which of those strings deserve a human — or an agent — before lunch.
Read1 min read
Agency multi-brand listening without shared inboxes
One login, five clients, and a feed that does not accidentally teach client A what client B's customers said.
Read1 min read
When Google Alerts stops being enough
Google Alerts is free and fine for press. It is the wrong instrument for conversations that never become a page Google indexes.
Read1 min read
Watching X is not the same as watching Threads
Same company family, different surfaces, different failure modes. Why monitoring one does not cover the other — and what that costs if you assume it does.
Read3 min read
What a broken listening tool looks like from the inside
Three of five sources stopped collecting for four days. Every dashboard stayed green, every check passed, and the feed just looked like a quiet week.
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