Try it

Case 11 · When the pile is the story

Wake a person when the volume is the story.

A single angry post is a ticket. A sudden pile of them is a crisis. The difference is the rate, not the keyword.

Retain BuaroRead the method

You hire him. He reads the public internet. You keep the judgement.

DeskFiled mentions · Acme
  • @oncall_sam·X4m

    Acme checkout has been 500ing for twenty minutes. Status page still green. Anyone else?

    Bug report

Most of this never enters a dashboard.

Urgency on one mention tells you that post is loud. It does not tell you the keyword just tripled. Teams find out from a screenshot in Slack, hours after the window to reply in public has closed.

  1. 01

    One loud post is a ticket. A sudden pile is a crisis.

  2. 02

    The window to reply in public closes before the status page moves.

  3. 03

    Wake a person on email; wake an agent on a webhook.

Three plays

Ways to turn mentions into work.

  • Watch the rate, not only the post

    A spike rule fires when mention volume for a monitor jumps versus the day before — the same job Mention sells as a spike alert, on the sources we actually collect.

    @oncall_sam·X4m

    Acme checkout has been 500ing for twenty minutes. Status page still green. Anyone else?

    Bug report5127

  • Wake a human, or an agent

    Email and Telegram interrupt a person. A signed webhook (including a Slack incoming URL) wakes whatever already sits on the on-call channel.

    u/ops_kate·Reddit11m

    Third thread this hour about Acme billing. Something is on fire.

    Complaint2912

  • File before you reply

    Category and urgency still split a pile of pile-ons from three real bug reports. Reply to the three. Watch the rest.

    Stack Clinic·YouTube18m

    Comments under the Acme review are a graveyard this morning. Something broke.

    Bug report1.7K14

Order and method

Track the keyword.Act on the signal.

  1. Watch the keyword you would hate to trend.

    Brand, product, “down”, “scam” — the words that show up when something is on fire.

    #

    Acme down

    • X
    • Reddit
    • YouTube
    • LinkedIn
    • Threads

  2. We count as well as file.

    A spike rule compares this window to the last. Urgency still ranks the individual posts.

  3. The rate rises to the desk.

    A 3× jump is the alert. The feed is still the evidence.

    • volume94
    • bug81
    • noise22

  4. Decide who wakes.

    Email and Telegram for a person. Slack incoming webhook or mention.spike for an agent. Nobody auto-replies.

    • Wake on-call
    • File bugs
    • Hold the rest

For the software that already reads your mail

Hand the reading to an agent.Keep the reply.

MCP and the API are on every plan, including the trial. A webhook can fire when a mention is filed. Nothing replies in your name.

Connect an agentExplore MCP & API

A letter of retainer

How Buaro keeps this brief

“I do not need a million sources. I need to know that this hour is not like the last one.”
— M. Buaro, Consulting listener
  • Count the mentions, not only score them.
  • Wake whoever you named — a person or an agent.
  • Keep the original links so the reply happens where the fire is.

Plans

Ten free mentions. Then a ceiling, not a surprise.

Your first 10 mentions are free. You pay for monitors, not a pile of keywords. Hit the cap and collection pauses — it never bills overage.

Solo

$29/mo

billed monthly

One founder, one product, no noise.

  • 3 monitors
  • 1,000 mentions / month
  • X · Reddit · YouTube · LinkedIn · Threads
  • AI categories
  • Email alerts
  • Saved views
  • Analytics dashboard
  • REST API · MCP · webhooks
  • Team members
Get Solo
Most popular

Team

$99/mo

billed monthly

A team watching itself and its rivals.

  • 7 monitors
  • 10,000 mentions / month
  • X · Reddit · YouTube · LinkedIn · Threads
  • AI categories
  • Email alerts
  • Saved views
  • Analytics dashboard
  • REST API · MCP · webhooks
  • Team members
  • 3 workspaces
  • Priority scan cadence
Get Team

Business

$299/mo

billed monthly

Several brands under one roof — white-label when you need it.

  • 15 monitors
  • 50,000 mentions / month
  • X · Reddit · YouTube · LinkedIn · Threads
  • AI categories
  • Email alerts
  • Saved views
  • Analytics dashboard
  • REST API · MCP · webhooks
  • Team members
  • 15 workspaces
  • Priority scan cadence
  • Priority support
  • White-label for agencies
Get Business

API, MCP and webhooks are on every plan, including the free trial. Mention, monitor and machine rate limits still apply. Reaching the cap pauses collection — it never bills overage.

Questions about crisis monitoring.

01How is a spike different from an urgency alert?

Urgency is about one post. A spike is about the count: this keyword produced several times more mentions than the previous window. Both can fire. A crisis is usually the count.

02Can this go to Slack?

Yes. Create an alert with channel Slack and paste an incoming-webhook URL, or subscribe a signed endpoint to mention.spike. We do not run a Slack app; the URL is the integration.

03What does HerculeRadar monitor?

Public mentions across X, Reddit, YouTube, LinkedIn and Threads for the keywords you put in a monitor: product, brand, competitors, founder name, feature names, or the phrases your customers actually use. Active monitors are swept every four hours.

04Do people need to tag my account?

No. Matching is on the keywords you track, so a conversation can mention the product without ever tagging you.

05What counts as a mention?

A public post, reply, thread or comment that matches a tracked keyword or alias. Duplicates are collapsed so you are not reviewing the same signal twice.

06How do alerts work?

Email, Telegram or a signed webhook when a mention matches a rule you set — category, urgency, source. Nothing is auto-replied.

07Can an AI agent watch this for me?

Yes. MCP and the API are on every plan, including the trial. A webhook can fire on mention.created; the agent reads the rest through MCP with the same permissions as the dashboard.