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Case 06 · Attention, while it lasts

Watch a launch land in real time.

Ship day generates more public conversation in six hours than the rest of the quarter combined. Read it as it happens.

Retain BuaroRead the method

You hire him. He reads the public internet. You keep the judgement.

DeskFiled mentions · Acme
  • u/hnreader·Reddit2m

    Acme launched their v2 today. The migration guide is genuinely good, which is rare.

    Praise

Most of this never enters a dashboard.

On launch day the team refreshes four sites in four tabs and still misses the thread that mattered. Afterwards nobody can say what people actually reacted to.

  1. 01

    Creator shout-outs and launch chatter expire if nobody thanks them.

  2. 02

    A wrong detail in a video comment becomes the story buyers remember.

  3. 03

    One feed beats four tabs on the day something lands.

Three plays

Ways to turn mentions into work.

  • One feed for the whole launch

    X, Reddit and YouTube arrive deduplicated in a single stream instead of three tabs.

    u/hnreader·Reddit2m

    Acme launched their v2 today. The migration guide is genuinely good, which is rare.

    Praise5127

  • Escalate only what is loud

    Urgency scoring keeps the ten posts worth answering above the two hundred that just say “nice”.

    @skeptical_cto·X15m

    Acme claims SOC 2 on the new landing page but the trust page 404s. Someone check this.

    False claim2912

  • Write the retro from data

    After the launch, filter by category and date to see what people praised and what confused them.

    Indie Stack Weekly·YouTube28m

    Acme is the one I would watch. Tracking Reddit, X and YouTube in one place is exactly what tiny teams need.

    Praise1.7K14

Order and method

Track the keyword.Act on the signal.

  1. Drop a PR keyword.

    Track the launch name, the founder name, the product, the campaign phrase.

    #

    Acme launch

    • X
    • Reddit
    • YouTube
    • LinkedIn
    • Threads

  2. We find the chatter.

    Posts, comments and videos that mention you arrive in one stream.

  3. What needs a reply rises.

    Thanks, corrections and high-reach mentions separate from the congratulations.

    • shout-out82
    • question68
    • correction55

  4. Close the loop.

    Thank the creator, correct the detail, or amplify the quote — while the thread is still warm. An agent can wake you; it cannot thank them in your name.

    • Thank
    • Correct
    • Amplify

For the software that already reads your mail

Hand the reading to an agent.Keep the reply.

MCP and the API are on every plan, including the trial. A webhook can fire when a mention is filed. Nothing replies in your name.

Connect an agentExplore MCP & API

A letter of retainer

How Buaro keeps this brief

“Attention is a perishable good. I collect it while it is still warm and I tell you who to thank.”
— M. Buaro, Consulting listener
  • Watch product, founder and campaign names through the window.
  • Flag the inaccurate mention before it hardens.
  • Keep a single file for the day instead of four open tabs.

Plans

Ten free mentions. Then a ceiling, not a surprise.

Your first 10 mentions are free. You pay for monitors, not a pile of keywords. Hit the cap and collection pauses — it never bills overage.

Solo

$29/mo

billed monthly

One founder, one product, no noise.

  • 3 monitors
  • 1,000 mentions / month
  • X · Reddit · YouTube · LinkedIn · Threads
  • AI categories
  • Email alerts
  • Saved views
  • Analytics dashboard
  • REST API · MCP · webhooks
  • Team members
Get Solo
Most popular

Team

$99/mo

billed monthly

A team watching itself and its rivals.

  • 7 monitors
  • 10,000 mentions / month
  • X · Reddit · YouTube · LinkedIn · Threads
  • AI categories
  • Email alerts
  • Saved views
  • Analytics dashboard
  • REST API · MCP · webhooks
  • Team members
  • 3 workspaces
  • Priority scan cadence
Get Team

Business

$299/mo

billed monthly

Several brands under one roof — white-label when you need it.

  • 15 monitors
  • 50,000 mentions / month
  • X · Reddit · YouTube · LinkedIn · Threads
  • AI categories
  • Email alerts
  • Saved views
  • Analytics dashboard
  • REST API · MCP · webhooks
  • Team members
  • 15 workspaces
  • Priority scan cadence
  • Priority support
  • White-label for agencies
Get Business

API, MCP and webhooks are on every plan, including the free trial. Mention, monitor and machine rate limits still apply. Reaching the cap pauses collection — it never bills overage.

Questions about PR monitoring.

01Can I raise the scan frequency for launch day?

Monitors that keep finding new mentions are scanned more often automatically — activity raises the cadence, silence lowers it.

02Is there a Slack integration?

Not yet. Use a webhook alert — a Slack incoming webhook URL works as a destination today.

03What does HerculeRadar monitor?

Public mentions across X, Reddit, YouTube, LinkedIn and Threads for the keywords you put in a monitor: product, brand, competitors, founder name, feature names, or the phrases your customers actually use. Active monitors are swept every four hours.

04Do people need to tag my account?

No. Matching is on the keywords you track, so a conversation can mention the product without ever tagging you.

05What counts as a mention?

A public post, reply, thread or comment that matches a tracked keyword or alias. Duplicates are collapsed so you are not reviewing the same signal twice.

06How do alerts work?

Email, Telegram or a signed webhook when a mention matches a rule you set — category, urgency, source. Nothing is auto-replied.

07Can an AI agent watch this for me?

Yes. MCP and the API are on every plan, including the trial. A webhook can fire on mention.created; the agent reads the rest through MCP with the same permissions as the dashboard.