Threads monitoring
Where the X conversation went next.
Threads carries the same short, unfiltered product talk as X — and far fewer brands are listening to it.
- @buildinpublic·Threads11m
Swapped our whole analytics stack this week. Took an afternoon, saved us about $400 a month.
Praise
How we read it
The mechanism, stated plainly.
Keyword search through a managed Actor, no login required. Each post keeps its author, likes, replies, reposts and view count.
Coverage
What is collected — and what is not.
- Public posts
- Author handle and profile
- Likes, replies, reposts and views
- Quote posts and replies
- The date filter is day-granular, so a scan may re-see a few posts it already stored. Deduplication absorbs them at no cost to your quota.
- Private accounts are never collected.
Plans
Ten free mentions. Then a ceiling, not a surprise.
Your first 10 mentions are free. You pay for monitors, not a pile of keywords. Hit the cap and collection pauses — it never bills overage.
Solo
$29/mo
billed monthly
One founder, one product, no noise.
- 3 monitors
- 1,000 mentions / month
- X · Reddit · YouTube · LinkedIn · Threads
- AI categories
- Email alerts
- Saved views
- Analytics dashboard
- REST API · MCP · webhooks
- Team members
Team
$99/mo
billed monthly
A team watching itself and its rivals.
- 7 monitors
- 10,000 mentions / month
- X · Reddit · YouTube · LinkedIn · Threads
- AI categories
- Email alerts
- Saved views
- Analytics dashboard
- REST API · MCP · webhooks
- Team members
- 3 workspaces
- Priority scan cadence
Business
$299/mo
billed monthly
Several brands under one roof — white-label when you need it.
- 15 monitors
- 50,000 mentions / month
- X · Reddit · YouTube · LinkedIn · Threads
- AI categories
- Email alerts
- Saved views
- Analytics dashboard
- REST API · MCP · webhooks
- Team members
- 15 workspaces
- Priority scan cadence
- Priority support
- White-label for agencies
API, MCP and webhooks are on every plan, including the free trial. Mention, monitor and machine rate limits still apply. Reaching the cap pauses collection — it never bills overage.
FAQ
Source-specific questions.
- Is Threads worth monitoring separately from X?
- Increasingly, yes. The audiences have diverged, and because far fewer companies watch Threads, a reply there tends to land with more weight.
- Does it cost more than the other sources?
- No. Every source is included on every plan; only your total mention volume matters.