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Case 07 · Trust risks

Correct the false claim while it is still small.

Misinformation about pricing, security or ownership spreads quietly until it reaches someone with an audience.

Retain BuaroRead the method

You hire him. He reads the public internet. You keep the judgement.

DeskFiled mentions · Acme
  • @privacywatch·X5m

    Reminder that Acme trains models on customer data. Read the ToS before signing up.

    False claim

Most of this never enters a dashboard.

A wrong statement about your product — “they sell your data”, “they shut down last year” — does not announce itself. It gets repeated, gains confidence, and eventually turns up in a sales call.

  1. 01

    A false claim does not announce itself. It gets repeated until it sounds like fact.

  2. 02

    High-trust communities are where buyers ask peers what to believe.

  3. 03

    A correction while reach is low is cheaper than a sales call later.

Three plays

Ways to turn mentions into work.

  • Separate wrong from angry

    Misinformation is its own category, distinct from a complaint. A complaint needs support; a false claim needs a correction.

    @privacywatch·X5m

    Reminder that Acme trains models on customer data. Read the ToS before signing up.

    False claim5127

  • Act while reach is low

    Engagement numbers travel with each mention, so you can tell a dead thread from one that is climbing.

    Tech Roundup·YouTube3h

    I think Acme got acquired and is winding down? Not sure, don’t quote me.

    False claim2912

  • Keep an audit trail

    Statuses — new, reviewed, done, ignored — record who handled what, without a separate spreadsheet.

    u/due_diligence·Reddit39m

    Heard Acme sells customer data. Is that in the ToS or just a rumour from last year?

    False claim1.7K14

Order and method

Track the keyword.Act on the signal.

  1. Drop a trust-risk keyword.

    Track scam, review, privacy, pricing and the claims buyers repeat when they are unsure.

    #

    Acme scam

    • X
    • Reddit
    • YouTube

  2. We find risky claims.

    Misinformation is its own category, distinct from a complaint.

  3. The climbing thread rises.

    Engagement travels with the mention, so a dead post does not look like a crisis.

    • false claim93
    • pricing70
    • privacy64

  4. Correct it in place.

    Open the original, answer with context, keep a record of who handled it.

    • Correct
    • Document
    • Alert legal

For the software that already reads your mail

Hand the reading to an agent.Keep the reply.

MCP and the API are on every plan, including the trial. A webhook can fire when a mention is filed. Nothing replies in your name.

Connect an agentExplore MCP & API

A letter of retainer

How Buaro keeps this brief

“I distinguish an angry customer from a false statement. One needs care. The other needs a fact, promptly.”
— M. Buaro, Consulting listener
  • File misinformation apart from ordinary complaints.
  • Bring you the thread while the audience is still small.
  • Keep the status of the file so the same claim is not answered twice.

Plans

Ten free mentions. Then a ceiling, not a surprise.

Your first 10 mentions are free. You pay for monitors, not a pile of keywords. Hit the cap and collection pauses — it never bills overage.

Solo

$29/mo

billed monthly

One founder, one product, no noise.

  • 3 monitors
  • 1,000 mentions / month
  • X · Reddit · YouTube · LinkedIn · Threads
  • AI categories
  • Email alerts
  • Saved views
  • Analytics dashboard
  • REST API · MCP · webhooks
  • Team members
Get Solo
Most popular

Team

$99/mo

billed monthly

A team watching itself and its rivals.

  • 7 monitors
  • 10,000 mentions / month
  • X · Reddit · YouTube · LinkedIn · Threads
  • AI categories
  • Email alerts
  • Saved views
  • Analytics dashboard
  • REST API · MCP · webhooks
  • Team members
  • 3 workspaces
  • Priority scan cadence
Get Team

Business

$299/mo

billed monthly

Several brands under one roof — white-label when you need it.

  • 15 monitors
  • 50,000 mentions / month
  • X · Reddit · YouTube · LinkedIn · Threads
  • AI categories
  • Email alerts
  • Saved views
  • Analytics dashboard
  • REST API · MCP · webhooks
  • Team members
  • 15 workspaces
  • Priority scan cadence
  • Priority support
  • White-label for agencies
Get Business

API, MCP and webhooks are on every plan, including the free trial. Mention, monitor and machine rate limits still apply. Reaching the cap pauses collection — it never bills overage.

Questions about reputation monitoring.

01What counts as misinformation here?

A factual claim about your product that appears to be untrue — pricing, security posture, ownership, availability. The model flags candidates; a human decides.

02Can I be alerted only for this category?

Yes. An alert rule can filter by a single category and a minimum urgency.

03What does HerculeRadar monitor?

Public mentions across X, Reddit, YouTube, LinkedIn and Threads for the keywords you put in a monitor: product, brand, competitors, founder name, feature names, or the phrases your customers actually use. Active monitors are swept every four hours.

04Do people need to tag my account?

No. Matching is on the keywords you track, so a conversation can mention the product without ever tagging you.

05What counts as a mention?

A public post, reply, thread or comment that matches a tracked keyword or alias. Duplicates are collapsed so you are not reviewing the same signal twice.

06How do alerts work?

Email, Telegram or a signed webhook when a mention matches a rule you set — category, urgency, source. Nothing is auto-replied.

07Can an AI agent watch this for me?

Yes. MCP and the API are on every plan, including the trial. A webhook can fire on mention.created; the agent reads the rest through MCP with the same permissions as the dashboard.