Competitor monitoring
Know what your competitors’ users complain about.
Their public bug reports and pricing complaints are the most honest product research you can get, and it is free.
- @growth_dan·X9m
Triple Whale just raised prices again. We are moving everything off this quarter.
Complaint
The problem
Why this keeps getting missed.
Competitor research usually means reading their changelog and guessing. Their users, meanwhile, are describing exactly what is broken and what they would switch for.
Plays
What people actually do with it.
Track the switch triggers
Pricing changes and outages produce a spike of complaints. That spike is a campaign window.
Separate brand from competitor noise
Monitor groups keep your own mentions and their mentions in different piles, so your sentiment is not polluted.
Feed positioning with quotes
The words their frustrated users choose are better positioning than anything from a workshop.
For agents
Or let software do the reading.
Connect the MCP server and ask in plain language — the same data, no dashboard required.
“Summarise what people complained about regarding our two competitors this month.”
Pricing
Same price, whichever job you use it for.
Solo
$29/mo
billed monthly
One founder, one product, no noise.
- 3 monitors
- 1,000 mentions / month
- 60 API requests / min
- X · Reddit · YouTube · LinkedIn · Threads
- AI category, sentiment and urgency
- Relevance filtering — coincidental matches are dropped
- Email and webhook alerts
- Mention analytics
- REST API · MCP · signed webhooks
- Scoped, revocable API keys
- Idempotent writes and cursor paging
- Provider cost per mention
Team
$99/mo
billed monthly
A team watching itself and its rivals.
- 7 monitors
- 10,000 mentions / month
- 180 API requests / min
- X · Reddit · YouTube · LinkedIn · Threads
- AI category, sentiment and urgency
- Relevance filtering — coincidental matches are dropped
- Email and webhook alerts
- Mention analytics
- REST API · MCP · signed webhooks
- Scoped, revocable API keys
- Idempotent writes and cursor paging
- Provider cost per mention
- Priority scan cadence
Agency
$299/mo
billed monthly
Many brands, many clients, one inbox.
- 15 monitors
- 50,000 mentions / month
- 600 API requests / min
- X · Reddit · YouTube · LinkedIn · Threads
- AI category, sentiment and urgency
- Relevance filtering — coincidental matches are dropped
- Email and webhook alerts
- Mention analytics
- REST API · MCP · signed webhooks
- Scoped, revocable API keys
- Idempotent writes and cursor paging
- Provider cost per mention
- Priority scan cadence
- Priority support
Your first 100 mentions are free — no card, no plan to pick. Paid plans reset every month, whether you pay monthly or annually. Reaching the cap pauses collection; it never bills overage automatically.
FAQ
Before you ask.
- How many competitors can I track?
- Each competitor is a monitor. Starter includes three monitors, Pro seven and Scale fifteen.
- Do competitor mentions count against my quota?
- Yes — a collected mention is a collected mention, whoever it is about.