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Case 05 · Their users, in public

Know what your competitors’ users complain about.

Their public bug reports and pricing complaints are the most honest product research you can get, and it is free.

Retain BuaroRead the method

You hire him. He reads the public internet. You keep the judgement.

DeskFiled mentions · Acme
  • @growth_dan·X9m

    Triple Whale just raised prices again. We are moving everything off this quarter.

    Complaint

Most of this never enters a dashboard.

Competitor research usually means reading their changelog and guessing. Their users, meanwhile, are describing exactly what is broken and what they would switch for.

  1. 01

    Competitor users describe what is broken more honestly than any teardown.

  2. 02

    A pricing change or an outage is a campaign window, not a news item.

  3. 03

    Their complaints are positioning copy you did not have to write.

Three plays

Ways to turn mentions into work.

  • Track the switch triggers

    Pricing changes and outages produce a spike of complaints. That spike is a campaign window.

    @growth_dan·X9m

    Triple Whale just raised prices again. We are moving everything off this quarter.

    Complaint5127

  • Separate brand from competitor noise

    Monitor groups keep your own mentions and their mentions in different piles, so your sentiment is not polluted.

    u/ecom_ben·Reddit44m

    Attribution has been off for two weeks on Polar. Anyone else seeing this?

    Bug report2912

  • Feed positioning with quotes

    The words their frustrated users choose are better positioning than anything from a workshop.

    Stack Clinic·YouTube2h

    RivalPulse attribution has been off for two weeks. Comments are a graveyard. Looking around.

    Bug report1.7K14

Order and method

Track the keyword.Act on the signal.

  1. Drop a competitor keyword.

    Track a name, a handle, a product, or a comparison phrase like RivalPulse alternative.

    #

    RivalPulse alternative

    • X
    • Reddit
    • YouTube

  2. We find competitor mentions.

    Praise, complaints and switching questions land in their own monitor group.

  3. Gaps surface.

    Missing features, pricing friction and outages separate into signals you can act on.

    • complaint90
    • switch77
    • praise42

  4. Act on the opportunity.

    Reply where they posted, save the quote for positioning, or brief product. An agent can file it; a person still decides the reply.

    • Reply
    • Save quote
    • Brief product

For the software that already reads your mail

Hand the reading to an agent.Keep the reply.

MCP and the API are on every plan, including the trial. A webhook can fire when a mention is filed. Nothing replies in your name.

Connect an agentExplore MCP & API

A letter of retainer

How Buaro keeps this brief

“I am not interested in their changelog. I am interested in the people who have already decided it is not enough.”
— M. Buaro, Consulting listener
  • Keep their mentions in a separate pile from yours.
  • Watch for pricing and outage spikes.
  • Bring you the sentences their users used — not a summary of the marketing site.

Plans

Ten free mentions. Then a ceiling, not a surprise.

Your first 10 mentions are free. You pay for monitors, not a pile of keywords. Hit the cap and collection pauses — it never bills overage.

Solo

$29/mo

billed monthly

One founder, one product, no noise.

  • 3 monitors
  • 1,000 mentions / month
  • X · Reddit · YouTube · LinkedIn · Threads
  • AI categories
  • Email alerts
  • Saved views
  • Analytics dashboard
  • REST API · MCP · webhooks
  • Team members
Get Solo
Most popular

Team

$99/mo

billed monthly

A team watching itself and its rivals.

  • 7 monitors
  • 10,000 mentions / month
  • X · Reddit · YouTube · LinkedIn · Threads
  • AI categories
  • Email alerts
  • Saved views
  • Analytics dashboard
  • REST API · MCP · webhooks
  • Team members
  • 3 workspaces
  • Priority scan cadence
Get Team

Business

$299/mo

billed monthly

Several brands under one roof — white-label when you need it.

  • 15 monitors
  • 50,000 mentions / month
  • X · Reddit · YouTube · LinkedIn · Threads
  • AI categories
  • Email alerts
  • Saved views
  • Analytics dashboard
  • REST API · MCP · webhooks
  • Team members
  • 15 workspaces
  • Priority scan cadence
  • Priority support
  • White-label for agencies
Get Business

API, MCP and webhooks are on every plan, including the free trial. Mention, monitor and machine rate limits still apply. Reaching the cap pauses collection — it never bills overage.

Questions about competitor monitoring.

01How many competitors can I track?

Each competitor is a monitor. Solo includes three monitors, Team seven and Business fifteen.

02Do competitor mentions count against my quota?

Yes — a collected mention is a collected mention, whoever it is about.

03What does HerculeRadar monitor?

Public mentions across X, Reddit, YouTube, LinkedIn and Threads for the keywords you put in a monitor: product, brand, competitors, founder name, feature names, or the phrases your customers actually use. Active monitors are swept every four hours.

04Do people need to tag my account?

No. Matching is on the keywords you track, so a conversation can mention the product without ever tagging you.

05What counts as a mention?

A public post, reply, thread or comment that matches a tracked keyword or alias. Duplicates are collapsed so you are not reviewing the same signal twice.

06How do alerts work?

Email, Telegram or a signed webhook when a mention matches a rule you set — category, urgency, source. Nothing is auto-replied.

07Can an AI agent watch this for me?

Yes. MCP and the API are on every plan, including the trial. A webhook can fire on mention.created; the agent reads the rest through MCP with the same permissions as the dashboard.